New Managing Director for Arburg in Taiwan
Mitchell Yang heads Arburg subsidiary
• New Managing Director in office in Taichung since February
• Successor to Michael Huang, who has been growing Arburg in Taiwan since 2015
• Taiwanese market extremely important for the company
Arburg’s subsidiary in Taichung, Taiwan, has had a new Managing Director. Mitchell Yang has taken over from Michael Huang, who successfully established the subsidiary in 2015 and has been growing it ever since. Yang and the company’s Taiwanese customers can rely on a strong, competent local team with a comprehensive infrastructure.
Mitchell Yang holds a Bachelor’s degree in Electronic Engineering and an Executive MBA. He also brings extensive management and sales experience to his new job.
A very important market
The Taiwanese market has always been very important for Arburg, and with Mitchell Yang on board, the headquarters in Lossburg is confident that plastic injection moulding in Taiwan will continue to progress successfully. As Mitchell Yang points out: “Continuity is a key factor in motivating customers to remain loyal to a company. This is also true for Taiwan – and is why they can count on Arburg to be their reliable partner in the Taiwanese market for years to come.”
In the coming months, Mitchell Yang will take part in an intensive induction programme in close cooperation with the Arburg headquarters in Lossburg, Germany. This will ensure that the high standard of all services in keeping with the Arburg brand promise “Wir sind da.” (“We are here for you”) will continue to be provided in the long term and at the same level as in Germany.
Arburg: Home of injection moulding machines in Taiwan
As a leading centre for the production of electronic semiconductors, Taiwan offers mechanical engineering and injection moulding experts a wide range of market opportunities. Industries such as 3C electronics (computers, consumer electronics and communication), sporting goods and medical technology are developing at a rapid pace locally. In addition, manufacturers in Taiwan are focusing heavily on automation and digital transformation. These are all areas that Arburg covers comprehensively with its technology and service portfolio.To fully support these customer needs, the subsidiary in Taichung has a showroom with two latest-generation Allrounders equipped with the new Flexlift linear robotic system for Asia. This enables Arburg Taiwan to offer its customers extensive application-related advice for plastic injection moulding solutions with added value. In the training area, customers can also benefit from detailed application-related support and complete training courses on all aspects of Arburg technology. Rapid spare parts ordering and in-depth service top off the portfolio of services and ensure smooth production operations without compromise.
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