Archroma and Swatchbook Team Up to Deliver Thousands of Digital Colors to Fashion Designers
Archroma and Swatchbook Team Up to Deliver Thousands of Digital Colors to Fashion Designers
Archroma, a global leader in specialty chemicals towards sustainable solutions, is bringing the entire portfolio of 5,760 Archroma Color Atlas colors to swatchbook, the industry leading platform for material digitalization and sourcing.
The new partnership provides fashion, apparel and textile designers and manufacturers with an elevated standard for color accuracy that meets the needs of today’s increasingly technology-driven and integrated supply chain. This will help the textile and fashion community to improve sustainability, whilst lowering costs and shortening turnaround times.
“At Archroma, we are committed to developing sustainable color solutions for the fashion and textile industry. Enriching swatchbook’s industry-leading digital tools with Archroma’s innovative systems will give brands and their suppliers the extra edge they need to thrive with sustainability in a fast-paced digital world,” Chris Hipps, Head of Strategic Business Development, Archroma Color Management, said.
“We are pleased to partner with Archroma, a company whose values mirror our own commitment to empowering users with intuitive tools that are truly a joy to use,” Jason Eric Brown, Chief Business Development Officer of swatchbook, said. “This partnership will enable us to tap into Archroma’s expertise in color and chemistry so that we can help our customers develop more accurate and consistent digital material colorways.”
The Color Atlas by Archroma was launched in 2016 to provide fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks.
Designers will use the 5,760 Archroma Color Atlas colors on swatchbook to rapidly develop accurate digital colorways and visualize their final product. They can then share these digital swatches with their manufacturing partners, providing access to the swatchbook metadata, which can include information such as the materials’ composition, weight and color.
This will significantly streamline the overall design and production process for color-critical fashion and textile products, allowing for faster turnaround. Digital materials supported by trusted coloration technology also reduce the need for samples and eliminate physical swatchbooks, bringing environmental benefits and lower costs to brands and suppliers.
www.archroma.com
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