The New Exhibitor Profile Enables Companies to Improve Their Digital Presence as They Participate in Medica
The New Exhibitor Profile Enables Companies to Improve Their Digital Presence as They Participate in Medica
A premier for Medica Deep Dive: Expert knowledge in a compact online format
When Medica, the world’s leading medical trade fair, opens its doors again in the middle of November in Düsseldorf, an expert audience from the healthcare industry will already be ideally prepared thanks to digital information offers in advance. To kick off our 2022 autumn events with the Caravan Salon at the end of August, for exaple, Messe Düsseldorf has provided an optimised digital service in the form of the new exhibitor profile, which will also be implemented for Medica and the supplier trade fair held in parallel with it, Compamed (date: 14 – 17 November 2022). The exhibitor profile is at the heart of the exhibiting companies’ digital trade fair presence, and is thus an important tool for companies that want to be found by (potential) customers, both digitally and on-site in the trade fair halls. Another benefit is the strong reach of the trade fair portal. The relaunch of the exhibitor profiles was rolled out from the middle of July across all Messe Düsseldorf online portals.
“Companies need to present themselves and their products to their best advantage, both live at the trade fair and online. The new exhibitor profile enables them to do this”, explains Wolfram N. Diener, CEO of Messe Düsseldorf. “We have reinvested in platforms that we can provide to our customers both in-person and digitally. Our trade fairs are open 365 days a year on our online portals. They form the first point of contact for their relevant sectors. In order to provide our customers with the greatest level of benefit, we maintain a regular exchange and continue the development our digital services, such as the online portals.
The modern, clean design of the exhibitor profile has been revamped and has now been further optimised for mobile devices. Those who visit the databases can filter the offers listed there according to their personal interests. This means that companies, their products, trade fair events and company news can be found simply and quickly. Now, it is also easier to contact companies and create personalised favourite lists at the click of a button, enabling visitors to prepare for the trade fair with very little effort.
Digital discussion circles as warm up act for our headliners
The Medica Deep Dive digital discussion circles, held in English, have been conceived as a warm-up, so that content for trade fair participation can be prepped in a purposeful manner. These discussion circles will begin soon. With regard to the duration of the Medica trade fair, they bring particularly relevant trending topics from the healthcare sector into focus. It all starts on 22 September, with “Diagnostics for infectious diseases”, in which current innovations and developments in point-of-care diagnostics are among the central topics. The topics of “Artificial Intelligence/big data in a medical setting” (13.10) and “The smart hospital” (03.11) follow soon afterwards. The moderated online discussion circles concisely present cutting-edge expert knowledge from the industry, clinical practice and science live in 45 minute segments and can be streamed on the industry portal, Medica.de Bookings have increased compared to last year
The trend for exhibitor bookings suggests that participation in both Medica 2022 and in Compamed 2022, the international leading trade fair for the supplier sector for the medical technology industry, held in parallel, is set to rise above the level for the previous year (Medica 2021: 3033 participants, Compamed 2021: 490)
Focal points of the Medica trade fair include: Lab technology and diagnostics, medical technology and medical electronics (imaging and diagnostic/ medical equipment and devices), supplies and consumables, physiotherapy and orthopaedic technology, as well as IT systems and IT solutions.
The 45th German Hospital Conference is the leading event for top management of German clinics in a star-studded programme, which includes the DiMiMED Conference on Disaster and Military Medicine for an international professional audience and the Medica Medicine + Sports Confrence for the global specialist scene revolving around sports medicine and sports science.
New Hepa filters for the highest quality air
Along with well-developed programme planning, technical equipment also ensures the best conditions for Medica 2022 and Compamed 2022. In the first half of 2022, the entire Düsseldorf trade fair and congress centre was fitted with Hepa filters. These are currently the most effective form of air treatment technology and are also used in operating theatres and intensive care wards. Hepa filters remove 99.9% of the viruses, bacteria and other particles from the air. The purified air is then fed back into the room. “In combination with high-performance air conditioning systems, the filters in our huge halls ensure that our guests can attend the trade fair with a sense of security”, explains Christian Grosser, Director Healthcare & Medical Technologies of Messe Düsseldorf.
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