Karim Rashid Comes to Brazil to Talk About Innovation and Design at the 3rd World Plastic Connection Summit
Karim Rashid Comes to Brazil to Talk About Innovation and Design at the 3rd World Plastic Connection Summit
Renowned American designer is a confirmed presence at the 3rd World Plastic Connection Summit, which will take place at the Blue Tree Premium Alphaville, in São Paulo, on August 21-24, 2023
Think Plastic Brazil (Brazilian Converted Plastics Export and Internationalization Program), created by INP (Brazilian Plastics Institute) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), will be holding the 3rd World Plastic Connection Summit, Brazil’s main event with an international focus on the Converted Plastics sector and the largest connection platform in the Americas for the industry in this sector. The Summit will be held in a hybrid format (in person and online), at Blue Tree Premium Alphaville (Alameda Madeira, 398 – Alphaville, Barueri, SP), on August 21-24, 2023, with simultaneous broadcasting in Portuguese, Spanish, and English.
One highlight of this Summit will be the closing keynote speech by internationally renowned interior and product designer Karim Rashid. In his speech, Rashid will reflect on the impact of innovation and design on the future of companies and their willingness to address deep and fundamental questions of human life in their products.
Rashid has a unique and bold style that makes him one of the most influential and prolific figures in contemporary design. His creations are vibrant, full of color and organic shapes that transcend traditional design boundaries.
Another striking feature of his projects are the smooth lines and elegant curves, combined with the use of innovative and technological materials. His portfolio includes a wide range of products, from furniture and lighting to household items and fashion accessories. Each piece created by Rashid seeks to provide a unique sensorial experience, where form and function merge in harmony.
Throughout his career, Rashid has received over 300 international awards and recognitions for his visionary work. With over 4,000 projects in its portfolio and activities in over 40 countries, his creations are present in major museum collections, such as the MoMA in New York and Centre Pompidou in Paris. Additionally, he has collaborated with major international brands such as Alessi, Samsung, and Veuve Clicquot.
Furthermore, Karim Rashid has left his mark on architectural projects around the world. He is responsible for a number of iconic creations, such as hotels, restaurants, and business spaces. His innovative and contemporary approach is evident in every detail, from the choice of materials to the spatial layout, creating environments that are true works of art.
All of these creations reflect Rashid’s vision of a world where design permeates every aspect of everyday life – an idea that continues to inspire and transform the world of design.
“I am looking forward to being back in São Paulo, this amazing city. With this event, Brazil shows that it is an important player in the transformed plastics sector. I love this country and watching how much they invest in technologies for converted plastics. I look forward to attending this seminar”, says Karim Rashid.
“The presence of Karim Rashid will be a great moment of inspiration and exchange of knowledge for everyone attending the World Plastic Connection Summit and reaffirms the intention, not only of this event but also of our project, to position Brazil as a world leader in innovation and design in converted plastics,” said Carlos Moreira, Strategy and Project Planning Manager of Think Plastic Brazil.
Karim Rashid’s participation is supported by Colorfix and Vasart.
The World Plastic Connection Summit is one of the main actions of the sectoral project for the verticals supported by the Think Plastic Brazil program: Agrobusiness, Toys and Childcare, Construction, Packaging, Supplies (including the Masterbatch – the material responsible for dyeing converted plastic products), and Housewares. This year, its central theme is Innovation, Design and Sustainability as global differentiators in the Brazilian converted plastics sector. The event agenda will consist of the following:
Hybrid International Seminar: The international technical seminar, held in a hybrid format (face-to-face and online lectures and access). It will feature an exclusive selection of the most important global professionals to meet the information demands of the entire Converted Plastics chain and will be held on August 21-22. The Seminar’s schedule also includes panels on corporate leadership and design, in addition to the launch of the International Color Trends Guide (Color Trend 2024) and the International Yearbook (Yearbook 2023), with data from the international industry and information from member companies of the Program.
International Award: With the aim of acknowledging and publicizing companies that invest in internationalization processes, in addition to honoring relevant actions by member companies of the Program, the main innovation of this year’s award will be the opening of registration to companies not associated with Think Plastic Brazil.
Color Trend – International Color Trend 2024: An in-depth global study of color trends in the converted plastics market, reflecting Brazilian culture and presenting new possibilities for production and product development to Brazilian companies. The color survey was coordinated by renowned artist, creative director and product designer Jum Nakao.
International Yearbook: The third edition of the yearbook in three languages (Portuguese, English, and Spanish) has been reformatted, with even more information and highlighting the 146 Brazilian member companies of Think Plastic Brazil, in addition to presenting international sectoral information for 2023. The International Yearbook will be available in an online format and will have a few copies available in print format.
Buyers Project International Show: The face-to-face event will be serving all verticals of the Converted Plastics sector, with negotiation roundtables and a large area for networking, in addition to a selected mailing list of international buyers with exclusive access to participants.
Image Promotion: At this event, held alongside the Buyers Project, member companies of the Think Plastic Brazil Program are able to welcome buyers and guest journalists.
Technical Visits: International buyers and guest journalists will participate in technical visits to the plants of the member companies of the Think Plastic Brazil program.
Internationalization Consulting Clinics: It will bring together representatives from ApexBrasil, law firms and business consultants, who will address various topics of interest to Think Plastic Brazil members.
The World Plastic Connection Summit 2023 has the following supporters: Valgroup (Highlight Plastic); Braskem (Master Plastic); Colorfix and Engeflex (Masterbatch Special Plastic); Arab-Brazilian Chamber of Commerce; Abiplast and Abiquim (Institutional Support); and the publications Plásticos em Revista, Plástico Virtual, and All Pet Food Magazine (Media Partners).
www.thinkplasticbrazil.com
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