Modern Plastics Middle East

Tools to Build a Better Planet

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Tools to Build a Better Planet

Black+Decker a Stanley Black & Decker brand setting the standard for innovation and design of power tools, outdoor yard care equipment and home products, announced the retail launch of the first phase of the reviva power tool line. The reviva tool line was designed for Diyers to complete an array of do-it-yourself (DIY) projects. The new line up is geared towards the eco-conscious consumer, as each tool’s housing is manufactured from 50% recycled material. The reviva drill driver, detail sander, jigsaw and screwdriver are available for purchase on Amazon.com and at additional retailers.

“With the launch of the reviva product line, Black+Decker has taken the next step in its sustainability journey,” said Debi Geyer, Corporate Responsibility Officer at Stanley Black & Decker. “Within three years, the weight of more than 10 million single-use plastic bottles are forecast to be diverted from oceans and landfills to manufacture the reviva line – a first of its kind for Black+Decker, these revolutionary products are designed to meet the needs of a new generation of eco-conscious consumers.”

Each reviva product is created in partnership with Eastman and the tool’s housing is engineered for durability, made from Tritan Renew, a 50% certified recycled material. In addition to its tool housing composition, every tool in the reviva family of products is delivered in packaging designed to be curbside recyclable which doubles as a storage box. Through a partnership with TerraCycle, Stanley Black & Decker is now offering consumers the opportunity to recycle products, like the reviva line, at the end of the product’s usable life cycle.

 

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